On September 1, 2015, the USPTO began a pilot program to allow amendments to identifications of goods/services in trademark registrations that would otherwise be beyond the scope of the current identification. The program also provides an opportunity for IP owners to avoid abandoning existing registrations the goods and services of which are no longer offered as described in the registration.
Under the program, amendments will be permitted where they are deemed necessary because evolving technology has changed the manner or medium by which the underlying content or subject matter of the identified products and services are offered for sale or provided to consumers.
Trademark owners and their counsel should review their trademark portfolio to see if they should take advantage of the pilot program with respect to any registrations covering outdated technology. Counsel may be able to get greater protection for their marks if they can amend the goods and services identifications rather than delete out any obsolete technology.